About the Designer/Founder
Hi, I'm Brandon Hnedak (knee-dak), the founder and owner of the Edge watch company. I have always had a passion for disassembling objects to figure out how they work. I started collecting watches in 2010. I began to combine dials and cases of different watches to create my own unique watch. I craved more. So, I started design my own watches my last year at California State University of San Marcos (2015, 2016). The original name of this watch was going to be "The most comfortable watch in the world." But that was saying a lot. One side of the watch is completely flat while the rest is round. The flat side I call the Edge. Thus where I got the name. So all my designs have this same shape in mind. I have designed 3 different watches during the pandemic. All unique in their own way. All 3 will be released on Kickstarter over the next 2 years (2023-2024).
How it all Began:
I have lived in San Diego, California, USA my whole life. I was born in 1990, and graduated Cal State San Marcos with a Bachelors in Arts and Technology. I am part of the second graduating class of Canyon Crest Academy in 2009. My interest in watches came from my Algebra teacher who owned a Rolex Submariner. So, in 2010 I bought an automatic mechanical movement dress watch. After being intrigued by the movement, I bought a few more as well as some more off-brand watches that cost less than $40. I used the watches that cost under $40 as take-apart watches. I dissembled them to understand the design and movement. By 2012 I was combining watches and changing the dials and bands. I even carved designs and printed my own dials.
After two years all my watches had the same problem. The crown would dig into the back of my wrist. So at Cal State University San Marcos, I took a lot of design and art classes to draw up logos and designs. I finally took a broken watch in 2014 and cut it almost in half. This is when I had the idea of designing a watch I would like to wear.
After another year of learning about watch movements and mechanics; production and cost, I designed the EDGE in August of 2015.
I launched my Kickstarter (crowd funding website) on March 13th - April 13th of 2017 to fund my watches. I raised over $7,000 in 30 days. My success on Kickstarter launched my watch designer career. However I have burned through all my earnings and have not made a profit off my watches. It was all worth it though.
Thanks for reading.
Question, Concerns or Ideas for my next designs?
Send me an email at: Brandon@edgewatchco.com